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Garden Bloggers Unite

by Stephanie Suesan Smith on September 12, 2010

Garden bloggers, and their readers, are way behind the curve right now.  Mommy bloggers have organizations, PR firms, contests, and sponsors.  Garden bloggers do not have any of that stuff.  No one beats down our doors asking us to test gardening products or host contests for sponsors.  Well, it is time to change all that.

One way is to visit each other’s blogs, leaving comments that add something to the conversation.  When such comments are left on our own blogs, we should not only reply to the comment, but visit the blog of the person and leave a comment there.  As this cycle continues, our page rank will increase and we will come to know who is helpful and who is not.  PR firms are very sensitive to page rank and soon will come calling.  Often, though, they come with products more suited to mommy bloggers, such as diapers and sippy cups, than to gardeners.  We must resist the urge to try and force those things into our blogs.  I have been guilty of it, too.  But it doesn’t serve our readers or our sponsors.

Another way to get organized is to get some help.  There are lots of marketing “experts” around that will take your money and give you nothing but regurgitated pap for it.  Avoid those people.  Conferences are helpful because people are much less likely to give you garbage when you are right there in front of them.  Panels with people from different perspectives and employers are ideal because you get a more balanced view of things.

Yes, mommy bloggers have wonderful conferences.  You will learn something about the mechanics of doing a blog and reaching your audience there.  You will also stick out like a sore thumb.  Marketing people really know how to reach an audience and organize a group of people into something like a chamber of commerce, but online.  After all, if they do not reach their audience they do not make money.  Hunger is a powerful motivator.  These are the people we want to emulate.

There is a series of marketing conferences, called social media events by the marketing nerds, being run by Murry Newland right now that targets people like us.  Each conference covers one topic from different perspectives.  At the end of the day, you pretty much know everything important about that topic.

There are three conferences a month, rotating cities.  The ones for September are:

San Francisco – 17th Sept 2010Social Email Marketing (San Francisco) offers expert-led guidance on how to engage with customers via email and social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for. Speakers include Brian Solis (FutureWorks), Mark Schmulen (Constant Contact) and Kristin Hersant (StrongMail)”.

London – 20th Sept 2010Social Media Advertising (London) will bring together leading brands, agencies and marketers to discuss the latest tools and techniques for running integrated social media advertising campaigns. How can we combine social media engagement with an effective advertising presence? Which are the best networks to advertise on? How can we maximize and measure ROI? Speakers include Matt Atkinson (EHN Brann), Peter Crosby (Viadeo) and E.J Garcia (Purple, Rock, Scissors).”

Miami – 30th Sept 2010 “Social Media Marketing & Advertising (Miami) will bring together digital marketers and brands to discuss the latest tools and techniques for running effective social media marketing and advertising campaigns. Speakers include Evan Weber (Experience Advertising), Ian Fernando (IANternet Media) and Murray Newlands (Influence People)”.

If you can attend any of these, they will help you in your marketing skills.  Think of it as learning how to teach gardening to your readers in a way they can better understand.  Isn’t that what the best teachers do anyway?

If you go to the website you can type in “iem10” when you book your ticket to get a 10% discount.  I get a 10% referral fee.  We both win.

FTC Disclosure:  The discount code to buy a ticket is one of those nasty affiliate things.  You have been warned.

Gardenbookfrontcoverthumbnail For more help gardening, buy my book, Preparing A Vegetable Garden From The Ground Up
Available in print or ebook from Amazon.com or other retailers, this book walks you from choosing the site of your garden all the way through what to do after the harvest. Buy a copy for yourself or a friend today!


{ 8 comments… read them below or add one }

Patricia September 13, 2010 at 12:48 am

You are all spoilt with the events you can go to. Here in Oz and especially my home town of Perth we do not get these big events…..yet. I would love to be attending something like this. Will RT so my UK and US followers can take advantage. Thanks for sharing. And you are right about gardening sites. I thought I would be writing a lot more about growing lavenders but seem to be doing more on lavender health at the moment as that’s what a lot of my readers are wanting. Could change as I add more on the types and where and how to grow them later on.
Patricia Perth Australia
Patricia recently posted..Lavender Species- Spoilt for ChoiceMy Profile

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Stephanie Suesan Smith September 13, 2010 at 6:20 am

In one way we are spoiled, as they are there. Conferences can be expensive unless you find one near you due to airfare and hotel bills. These rotate so hopefully they come close to you at some point. But no, I do not guess many people want to take the really long plane ride to Australia. What resources do you have down there, Patricia?

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Patricia September 21, 2010 at 11:50 pm

There aren’t many resources. Especially here in Perth. We are a long way from the eastern states and air travel can be expensive even if something comes to Sydney and Melbourne cos like what you say; have to have the funds for accommodation while at the conference. There is a small group of us in Perth who are trying to get a meetup group going but it’s just getting it going that’s the hardest part. Everyone is busy but a couple of us are determined it will happen; so hopefully it will be soon. By pooling our knowledge we can all do better I’m sure.
Patricia Perth Australia
Patricia recently posted..Lavender Health- Lavender Essential OilMy Profile

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Orchid plants September 13, 2010 at 5:18 am

I too often feel like that.. we should all stand together and help each other succeed. In any sort of business networking is the only way you can really win. It is actually a win-win situation… you gain something and I gain something in return..

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Stephanie Suesan Smith September 13, 2010 at 6:22 am

As Benjamin Franklin said, “We must all hang together or we will assuredly hang separately!” Thanks for stopping by.

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Ron from Sell Property Fast September 16, 2010 at 9:41 am

This post is really interesting indeed! These conferences are all good. I might attend one. Very reliable resources huh.
Ron from Sell Property Fast recently posted..How To Sell Property Fast In UkMy Profile

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Miato September 26, 2010 at 3:40 am

stephaniesuesansmith.com – da mejor. Guardar va!

Miato

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Patricia October 27, 2010 at 9:52 pm

I learned something new about your post, I will tell my husband regarding this he loves gardening too. I want to share this also to you did you know that…
# An earthworm’s body is made up of around 80% water
# The Atlas Moth is the largest moth in the world and has a wing span of 30cm
# The Humming Bird is one of the smallest birds in the world weighing only 1oz
# Butterflies taste with their feet
# Phytoplankton are tiny plants that can’t even be seen with the naked eye. But amazingly they produce half the oxygen in the world
# The Cheetah is the fastest animal on land, reaching speeds of up to 60 miles per hour
# Shrews have such a fast metabolism they have to eat 1.3 times their own body weight in food every day
Patricia recently posted..5 Important Tips for Post Pregnancy Weight LossMy Profile

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